I am often asked:
How will AI impact the work of the content writer?
My experience:
I see the AI hype very pragmatic. It is pleasant to have a first version of an "artificial assistant" texts - a noticeable work easier. You have a coarse structure and can file it ... In terms of tonality, additional research and, above all, do facts. As always with new technologies, learning a lot, a lot of prompt, trying a lot.
Because: Chatgpt & Co. can only reproduce what you already know. They have all the knowledge of what is. And at the same time this is exactly the greatest weakness of the AI.
❌ It does not develop new ideas, thoughts, perspectives, makes us lazy because it first gives us content security. Because, she is unable to research, work investigatively or apparently not to combine related topics.
✅ Professional copywriters/journalist/author can do that!
So if you want to tell new things, present your personal perspective, want to reach Though Leadership, you don't get far with AI alone.
Original thoughts deserve the linguistic finesse of a human, creative intelligence. A good content writer flows into his content - and adapts his style, depending on which goal and target group is pursued - be it the sale of products or services, acquiring employees or crisis communication.
Empathy makes the difference here - something that cannot yet be made artificially.
Because if all of their articles write with AI, they will move at the level that enables AI - stand out positively and have an even higher quality but the content that comes from human hands.
✅ If you want to be visible, you have to develop your own thoughts, bring in new perspectives and thus increase the value that a user pulls out of his Google search. And here the natural intelligence scores.
𝗠𝗲𝗶𝗻 𝗙𝗮𝘇𝗶𝘁: 𝗛𝗼𝗺𝗼 𝘀𝗮𝗽𝗶𝗲𝗻𝘀 + 𝗞𝗜 = 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗺𝗮𝘁𝗰𝗵
If you want to position yourself as a thought leader, drive your company and turn interested parties loyal to customers, I advise you to rely on human content writer with empathy, creativity and a rousing writing style.
✅ Ultimately, it is a human intelligence that takes the time to read what was written. Let's pay her the same attention.
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