Good content is more important than ever!
That is why Scriber's [Hub] also conveys first -class copywriters, authors and journalists for quality content.
In the "Content Buzzer" interview series, Sabine Fäth, founder of Scribers [Hub], communication professionals ask these questions every 14 days:
Birte Deppe, communication manager
Clinic on the right of the Isar of the Technical University of Munich
What does content mean for you?
For me, content means diversity - i.e. a wealth of information that I can access at any time and anywhere via various channels and that brings me added value. Above all, the content is varied - from a funny YouTube video to an exciting podcast to a specialist article.
What was the worst content you met?
Content is always bad when it does not appeal to the desired target group, be it because it is presented in an incomprehensible manner or simply does not provide any benefit. But bad content is also content that is simply wrong.
When it comes to so-called “fake news” in the medical field, it is our job as corporate communications at the Rechts der Isar University Hospital to counteract it - with facts and figures to back up the facts, let our experts have their say and thus also address people's fears take. Specifically, I'm thinking of the corona pandemic and the numerous false information that was or is still circulating about COVID-19 and vaccination.
How does good content work?
I think good content always works when it is presented in an understandable way and is close to people. Especially in the medical field, this means aligning and explaining complex content to the target group.
Our goal in corporate communications is to allay people's fears and show how the close integration of research and medicine at our university hospital benefits them as patients. This only works if we adapt our content to the medium and the people - starting with the Facebook post, through the press release to the specialist article.
In addition, exchange within the team is important in order to place correct content - we are in contact with the doctors in our clinics and departments and obtain information from them, because their specialist knowledge is of course enormously important for our work in corporate communications.
Complete the sentence: Content is always...
...an opportunity to inform people and enrich their everyday lives with varied content.
