Good content is more important than ever!
That is why Scriber's [Hub] also conveys first -class copywriters, authors and journalists for quality content.
In the "Content Buzzer" interview series, Sabine Fäth, founder of Scribers [Hub], communication professionals ask these questions every 14 days:
Andrea year, Confetti communication
What does content mean for you?
Good content should make you happy. I think the literal meaning is important. For me, content doesn't mean that I just broadcast something into the world, but rather that I think about the recipients beforehand: What could interest them, surprise them or even put a smile on their face? I also like to think of a confetti cannon. (After all, that's the name of our boutique PR agency: Konfetti Kommunikation. 😊) Because when a confetti cannon starts, the effect is always: colorful, surprising, electrifying, effective, lively and simply wow! I think: This is exactly how good content has to be so that it is heard, seen and felt.
What was the worst content you met?
For me, these are all SEO websites that are only designed for text length and keywords and give me the unsatisfactory feeling after reading a post: What's the point? What a waste of time for me as a reader!
How does good content work?
Good content reaches the target group – at the right time with the right topic and in the right place. That's why you should know your target group exactly: What moves them? What topics interest you? And which channels is she on? Only then can you create a strategy and think about how to address the relevant topic areas. And with what content: give tips, show solutions, entertain – good content is versatile and creative. And close to the readers or podcast listeners and video recipients!
Complete the sentence: Content is always...
... a content with added value. There are concrete examples of me and my two confetti colleagues here: Storytelling 2.0
