Successfully sell your fee
7 valuable takeaways from the webinar with business coach Susanne Schlösser
1️⃣ Especially in times of ChatGPT, it is extremely important to sell yourself and not texts.
👉Ask yourself: Are you being hired, or is your product? Does the client want to work with you, or is it just about the text?
2️⃣ It is not enough to know your USP (unique selling proposition), you must also be able to communicate it.
👉Be sure to ask yourself: What makes working with me so valuable?
It is often precisely the seemingly "soft" factors that are decisive. Because people always work with people.
3️⃣ You can't repeat a first impression.
👉How you communicate is determined right from the initial inquiry or sales pitch. Do you understand what the other person wants and respond to it effectively and skillfully? Always react calmly, don't let yourself be rushed, and simultaneously demonstrate that you recognize their needs.
👉Don't keep potential customers waiting when they make an inquiry; be organized and always respond professionally.
4️⃣ Ask the right questions
👉This way, the other person will notice that you have the expertise, are committed, and think ahead.
👉Make sure you arrange a preliminary meeting BEFORE receiving the offer, and if possible, get a written briefing that you can refer to.
5️⃣ Formulate services from
👉If your proposal contains "only" text, your potential client won't know what's included. Take the time to include a rebriefing with the proposal, clearly describing all the associated services, such as research, consultation, and approval processes. Note: The rebriefing on the second page of the proposal should not be included on the invoice.
6️⃣ Be prepared for an escape scenario
👉If your expectations don't align or your budget doesn't match the scope of work, always be prepared to say no. Accepting a project for less money ties up your resources, and you might not have enough left for a client who recognizes your value and pays you what you're worth and what you need to make a living.
7️⃣ Cooperation on equal terms is not a one-way street and is far removed from the service inherent in providing a service.
👉If you don't want to "serve" but rather work together with others on an equal footing, it's important to know your needs, and that includes who and how you want to work.
Ask questions, contribute your knowledge and expertise. Don't just be a recipient of tasks. When you communicate on equal terms and keep in mind that the best result is what counts, you'll be perceived differently and your value will increase. Those who simply complete what they're given are replaceable and perhaps even invisible.
