If marketing isn't working – bring in the storytelling pro
We recently received a phone call. On the other end: the deputy head of marketing at an IT service provider.
❌ He was frustrated: “Our campaign has been running for weeks – but nothing is happening. No clicks, zero engagement.”
We took a closer look… The texts? Technically excellent. But one thing was missing: the connection to the target audience. The company was talking about itself – not about its customers.
💡 The solution?
From our quality network, we curated three content experts who brought journalistic storytelling know-how and were familiar with the company's B2B target group.
After a personal conversation, the client chose one of the freelancers – and he did everything differently.
✅ He didn't just talk to the company, but to the people the product was intended for. He listened. He asked questions. He understood their challenges. That's how he developed a storytelling strategy – one that resonated with them. And then everything happened very quickly and live…
Suddenly there were conversations and comments:
💬 “Finally, someone is talking about what really concerns us!”
🚀 The marketing client was thrilled and said:
“We are so deeply immersed in our product world that having a professional from the outside is incredibly beneficial and opens our eyes. We will do this much more often now.”
𝗚𝘂𝘁𝗲𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗿𝘇ä𝗵𝗹𝘁 𝗻𝗶𝗰𝗵𝘁 𝗻𝘂𝗿 – 𝗲𝗿 𝗯𝗲𝗿ü𝗵𝗿𝘁, 𝗯𝗲𝘄𝗲𝗴𝘁 𝘂𝗻𝗱 𝗺𝗮𝗰𝗵𝘁 𝗱𝗲𝗻 𝗨𝗻𝘁𝗲𝗿𝘀𝗰𝗵𝗶𝗲𝗱. 𝗠𝗮𝗻𝗰𝗵𝗺𝗮𝗹 𝗯𝗿𝗮𝘂𝗰𝗵𝘁 𝗲𝘀 𝗲𝗶𝗻𝗳𝗮𝗰𝗵 𝘀𝗰𝗵𝗻𝗲𝗹𝗹 𝘂𝗻𝗱 𝗮𝘂𝗳 𝗱𝗲𝗻 𝗣𝘂𝗻𝗸𝘁 𝗱𝗶𝗲 𝗿𝗶𝗰𝗵𝘁𝗶𝗴𝗲𝗻 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲-𝗘𝘅𝗽𝗲𝗿𝘁*𝗶𝗻𝗻𝗲𝗻 𝘃𝗼𝗻 𝗮𝘂ß𝗲𝗻.
👉 Are you looking for someone like that for your campaigns?
📩 Feel free to write to us, if you want to know how this can work for your business!
