Good content is more important than ever! That's why we teach.. SCRIBERS[HUB] also top-notch copywriters, authors, and journalists for quality content. In the interview series "Content Buzzer," Sabine Fäth, founder of SCRIBERS[HUB], asks communication professionals these questions every two weeks:
Regina Denk, Publishing Director & Consultant
What does content mean for you?
As an author, or—in modern terms—content creator, I see content as an extension of the sender, carrying their DNA and intrinsically belonging to the person, brand, or company. Therefore, in my view, content is always vibrant, full of emotion and intention. It is most effective, and thus most effective, when it reaches the right people at the right time and as authentically as possible.
What was the worst content you met?
That's a really difficult question. Content always has an intention; if the recipient misunderstands this intention, or if the original idea doesn't come across, it's quickly labeled as bad content. The same applies if little or no effort is made to produce high-quality content. Criticizing content is easier than creating it – my plea here is: put the energy spent on evaluation into creation.
How does good content work?
By asking yourself the right questions: What is the message, who is it intended for, what is the mindset behind it – and: does the world need this content? A good gut feeling is often worth more than sophisticated technology or the most glossy picture…
Complete the sentence: Content is always...
…a reflection of the time in which we live.
