Good content is more important than ever! That is why Scriber's [Hub] also conveys first -class copywriters, authors and journalists for quality content. In the "Content Buzzer" interview series, Sabine Fäth, founder of Scriber's [Hub] Communication professionals, asks these questions every 14 days:
Maria Rabe, Content Marketing Manager Peak Ace AG
What does content mean for you?
Content is my digital spouse. It inspires me, makes me laugh, cry, or think. It's okay if we don't always agree, but empathy is important. It's about the connection; about putting yourself in the other person's shoes and understanding them. And anyone can do that – from Daimler to Dr. Lupo.
What was the worst content you met?
Aside from fake news and poorly researched content, keyword bashing is an enormous imposition. I'm glad that Google now rigorously penalizes keyword bashing, and that content without it is generally more readable. Fake news and poorly researched content will always exist.
How does good content work?
"It is a capital mistake to theorize before one has data," as Sherlock Holmes famously said. Surveys, studies, and SEO tools are the foundation for good content. The more information I have about my target audience, competitors, the market, etc., the more precisely I can tailor my content and communication accordingly.
Complete the sentence: Content is always...
…then performs well when the sweet spot between audience and algorithm is hit. Or when cats meet cucumbers.
