Quality content is more important than ever!
Therefore conveyed SCRIBERS[HUB] First-class copywriters, authors and journalists for this.
In the interview series “Content-Buzzer”, Sabine Fäth – founder of SCRIBERS[HUB] – asks communication professionals these questions every 14 days:
Tarané Yuson, founder and CEO of YeS Ideas
What does content mean for you?
Professionally: Exciting content that tells me something about a brand that I didn't know before and that stays in my memory.
Private: Entertainment and distraction.
Both combined = perfect marketing communication.
What was the worst content you met?
Content is bad when it steals my time and bores me—in other words, I feel neither well-informed nor well-entertained afterward.
How does good content succeed in times of chatt and Co.?
Using the same ingredients as before ChatGPT: authentic emotions, exciting twists, and the occasional surprise. All ingredients that AI (currently) can't really juggle.
Complete the sentence: Content is always...
…and it's omnipresent, surrounding our professional and private lives every second. Sometimes too much, but we can control it.
