Texts that inform us, entertain or shake up we encounter every day - and online and offline. But who actually creates all of this content? In many cases, content writer is behind it with the necessary know-how. You will be specially committed to write high quality texts. Here you will find out why more and more companies are relying on people who have made writing a profession.
What is a content writer?
Maybe you ask yourself first: Content Writer, what is that actually? Can't everyone call themselves that that occasionally writes down? Basically, that's right, but there is so much more behind it. Especially when you consider how many poorly structured, less content texts have already come to your nose in life, it becomes clear that this profession is by no means banal.
Many people feel able to create texts for their website or the content of a magazine themselves, but there is often a lack of some linguistic requirements: errors in spelling and grammar, a bad style or an inappropriate tonality can be false Place the impression and thereby devalue the entire product or an article. Such a failure can be clearly demonstrated, especially for texts that are supposed to be relevant to search engine.
Content Writer can specialize in these areas: among other things:
- Medical Content Writer
- Creative Content Writer
- Web Content Writer
- Social media content writer
- SEO Content Writer
- Marketing Content Writer
What does a content writer do?
Each area has its peculiarities-SEO-optimized texts must be built according to certain principles, Social media content In contrast, with tonality and creativity, a specific target group and the respective platform aim. Web Content Writer also have readability for the user in the back of the head and Medical Content Writer bring additional expertise from the health sector.
Good content writer therefore learned their craft from the pike- for example through a degree in German studies, further training, a traineeship as well as through experience in editorial offices, agencies and long-term work or work. As a result, techniques for researching and building text as well as a particularly fine sense of language and what certain words and sentence structure can develop from the reader. Of course, many content writers in Germany are German or work bilingual, so that they are also versed in writing English texts. There is a lot to do for the authors of online and offline content practically all over the world.
What is the difference between content and copy?
Basically, it can be said that the areas of content and copy can certainly overlap. Every business has to decide which content strategy it wants to take and how much information about a product or topic is necessary in order to explain it as well as possible for others.
The designation content usually refers to texts that offer a certain added value for the reader. If you google a topic of advice, numerous articles are suggested that are typical of those work. The texts are often written SEO-optimized and contain keywords in order to be found better via search engines later. However, this also means that you have to show a certain length in order to be relevant for Google.
How does copywriting work?
Copy is necessary in advertising and shops. Therefore, it is often shorter and more concise than typical content. You can read them online, for example, online with service providers, sellers, in newsletters and wherever the added value the customer can expect. In a short time, readers should be able to grasp what products can do, which message is behind it and what the company stands for.
Good content writer are familiar with both worlds
Journalistic or editorial work is less necessary when writing copy, which makes the job no less demanding. Claims and Wordings have to be sitting and usually developed at short notice. Creative content writer are required, for example, in marketing because you can write both longer pieces and clever copy.
Professional Content Writer in permanent positions are now rather rare
Freelance Content Writer are currently in demand than ever. On the one hand, this is due to the fact that companies are constantly opening up to the Remote Work concept and thereby also happy to hand over certain projects to external contractors. On the other hand, good full -time staff with excellent feeling for language are really in short supply.
Freelancers are therefore increasingly being awarded the contract for the creation of texts, since they are booked flexibly and as required and the costs for your clients remain easy to calculate. In addition, companies save themselves because freelancers are only paid for each order. Therefore, they themselves take over the payment of their insurance companies and taxes. If Content Writer Freelance prefers as a working model, you generally do not claim for vacation days or bonus payments that can apply to permanent employees - of course, unless otherwise agreed.
Part -time content writer - a compromise for companies that are looking for stability
At the same time, part -time work is becoming increasingly popular - both in companies and employees. This is particularly interesting for companies or entrepreneurs who need less or irregular content or want to distribute the workload over many shoulders. As a result, you always have a reliable employee in the boat who knows the processes. More and more text professionals are also opting for such a model, as family and leisure can be better reconciled with work or another job can be done.
Tip: Scriber's [Hub] supports your project with the imparting of curated freelancers and part -time workers who fit perfectly with your requirements and needs. They describe your wishes in your request and then receive suggestions for suitable and tested content writer who can do excellent text work for you.
Conclusion
To be able to write well is a talent that has developed for a lifetime. Companies can therefore benefit if they have a professional content writer at their side, which can not only formulate correct texts linguistically and in terms of content, but also has that certain sense of the desired intention and tonality. This creates content that promises success in the long run.
