Quality content is more important than ever! Therefore conveyed SCRIBERS[HUB] also first -class copywriters, authors and journalists.
In the "Content Buzzer" interview series, Sabine Fäth, founder of Scribers [Hub], communication professionals ask these questions every 14 days:
Dr. Carolin Mehnert, Author & Diversity/Equity/Inclusion Lead at DATEV
What does content mean for you?
Authentic sharing of your own experiences, experiences and thoughts. Honest reflection and no shy about your own mistakes. I share what moves me, stimulates what I think is important and what I find enriching. It's more and more about quality, because the mass is already there. It is also about building stages for those who do not get them as easy as I as a privileged person. It is about stimulating, getting into the dialogue and sometimes disturbing.
What was the worst content you met?
I do not know whether I can actually rate content as "good" or "bad" per se, because what I rate is whether the content corresponds to my ideas, enriches me, fits my worldview, stimulates or bored, etc.
I always find content that I don't like because it is too commercialized for me or because privileges are not reflected or because it is spoken discriminatory or racist (consciously and unconsciously). The suitability of content for me decides on the depth of reflection and the potential of knowledge transfer. What is not possible for me, for example, are collective identities, absolute statements or self-relapse. (Placative examples of this would be formulations such as: "The women" are just like that, "The Muslims" - even in the male form - cannot help ... or sentences like, "I have no prejudices", "I'm definitely not racist , I have one: n black: n neighbor: in, the: the ... ").
I always find content that I don't like because it is too commercialized for me or because privileges are not reflected or because it is spoken discriminatory or racist (consciously and unconsciously). The suitability of content for me decides on the depth of reflection and the potential of knowledge transfer. What is not possible for me, for example, are collective identities, absolute statements or self-relapse. (Placative examples of this would be formulations such as: "The women" are just like that, "The Muslims" - even in the male form - cannot help ... or sentences like, "I have no prejudices", "I'm definitely not racist , I have one: n black: n neighbor: in, the: the ... ").
How does good content succeed in times of chatt and Co.?
By authentically and honestly reflecting and wanting to generate seriously added value through my content. I can do that with and without aids and tools.
For example, I am writing my texts myself because I like text to express myself in words and have joy. My texts usually arise spontaneously and represent me as a person and what I want to change in the (work) world. The change is concerned with a targeted connection between science and business in the field of diversity, equity, inclusion and belonging as well as an open, reflective and joint learning. Our future viability lies in our ability to change and we only achieve this if we actually allow the potential of equal participation. I write to support this.
Complete the sentence: Content is always...
... something that I put out into the world, I should deal responsibly with what I write, express and post in pictures.
