Quality content is more important than ever. Therefore conveyed SCRIBERS[HUB] First -class copywriters, authors and journalists for every industry, every topic, every channel. In the "Content Buzzer" interview series, Sabine Fäth-founder of Scriber's [Hub]-communication professionals ask these questions every 14 days ...
Arne Gottmann, Head of Campaign content at Motor Press Stuttgart
What does content mean for you?
Content is a colorful, lush flower bouquet of a wide variety of worlds that sometimes informs me, sometimes maintains and sometimes inspires. Unfortunately, more and more boredom, because it often follows in the structure and presentation of similar patterns.
So I select very strongly. Content has to convince me - with quality and competence, and if it is still entertaining, then it is great.
What was the worst content you met?
It usually comes from social media. It is particularly bad when it is not authentic. For example, when people who actually have nothing to do with cars want to make the advantages of a model tasty. The lack of competence then lacks credibility. From a marketing perspective, I wonder why a customer sends such campaigns on the trip?
How does good content succeed in times of chatt and Co.?
By not simply content. But it is clear what he wants to be. An article, a report, a report or service article. And by picking up, accompanying his target group, helping and finally staying in the user's mindset. AI helps with research and conception. So, as a basis, but in the end it takes individual content for our customers who woven their communicationNENT with the need of the user. It still works better with the brain instead of bits and bytes.
Complete the sentence: Content is always...
... one chance of more: more communication, interaction and commitment.
