KI vs. Content Writer: The right strategy for your company!
This is the end of journalism: artificial intelligence. Anyone who is currently roaming through LinkedIn or digital fairs could actually get the impression that in the future there will be no more journalists, authors or content writer.
If you have something to say, just let it write it down - a short, so -called prompt and the AI knows what to do. Finally content becomes a matter of minutes instead of hours and large editorial offices can be replaced by a few AI professionals. Is it really that easy? The answer will not surprise you: no.
The status quo of AI at the content creation
Anyone who talks about Chatgpt and its ability to create content, ie blog articles, social media content or press releases today, must recognize that the linguistic quality of the AI is not sufficient to inspire human readers. With the right AI tools, relevant search terms can be integrated for the search engines, so that at least Google bots find it and have one page tag. The reader, who finally encounters the content, will be disappointed-a high Google visibility thus fails.
But we are only at the beginning of the development and so honestly even AI opponents have to be: In the coming years the linguistic quality will achieve a level that will hardly be distinguished from human authors. And yes: For many average authors, this can mean that they have to reorient themselves professionally. The end of journalism or content writing is not.
KI vs. Content Writer: Who scores where?
Chatgpt & Co. can only reproduce what you already know. The underlying language models are supplied with data from the Internet. They have all the knowledge that someone has published on the Internet at some point. Your knowledge is much more extensive than what a single person could ever take. And at the same time this is exactly the greatest weakness of the AI.
It does not develop new ideas, thoughts, perspectives. It only reveals what was already there. She is unable to research something outside the Internet, to work investigatively or to combine not related topics in order to create new things. We humans can - and that is exactly what made us so big and progressive as a society. So progressive that we invent artificial intelligence and think about the extent to which they could replace human authors.
For you this means that if you only want to reproduce what is already known, AI can write content for you in the future. AI is suitable for summaries, rewriting existing content and in the event of a writer's block, it can give the impetus you need. Today, however, was only under the premise of having to revise everything again in order to achieve a certain linguistic quality.
If you want to tell new things, present your personal perspective, reach Though Leadership - it doesn't get far with AI. Original thoughts deserve the linguistic finesse of a human, creative intelligence. Your readers earn that. Only those who write a diary write for themselves. Everyone else writes at least for another person, mostly for many. The power of writing only unfolds when reading.
Target groups and search engine optimization
Nobody knows your target group as well as you. A good content writer knows how to incorporate this into his content. And it adapts his style, depending on which goal you pursue - be it the sale of products or services, acquiring employees or crisis communication to calm your investors. Empathy makes the difference here - something that cannot yet be made artificially.
Anyone who writes online thinks the topic of search engine optimization, for short SEO. Today it is still possible to rank with AI-generated content. The only question is: how long? Some are certain: At some point, Google Ki-generated content will most likely recognize and exclude from the search results-or mark them accordingly and reduce their credibility. Others are sure that this does not matter at all.
Because: If all of your articles write with AI, you will move on the level that enables AI - stand out positively and have an even higher quality, but the content that comes from human hands will. And: Contents that only reproduce what is already circulating online have lower views of a high Google ranking. If you want to become visible, you have to develop your own thoughts, bring in new perspectives and thus increase the value that a user pulls out of your Google search. And here the natural intelligence scores.
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Conclusion: AI is not original
If you just want to tell what others have already told, you can benefit from AI in the long term. Not even at short notice, because the linguistic level is simply too low for that. However, if you want to position yourself as a thought leader, drive your company and make you loyal customers from prospective customers, you are well advised to rely on human content writer with empathy, creativity and a rousing writing style.
Ultimately, it is a human intelligence that takes the time to read what we write. Let's pay her the same attention.
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