Good content is more important than ever! That's why SCRIBERS[HUB] also provides first-class copywriters, authors and journalists for quality content. In the “Content Buzzer” interview series, Sabine Fäth, founder of SCRIBERS[HUB], asks communications professionals these questions every 14 days:
Kai Bargmann, Quality Content Provider of Better Media
What does content mean for you?
Dough that I can knead. Fabric that stimulates me. A creative task on which I am around and for which I find a solution. A communicative process that I moderate successfully.
What was the worst content you met?
I remember two different cases. In one, the content of tentative corrators and people from the market was deprived of any statement in the specialist and legal department. Regulatory requirements meant that even the sub -headings had footnotes. - In the other, the management had delegated the project to an unpopular employee. He then took the project under his wing in astonishingly: he made it a personal playground and cared little about goals and readers. In his retirement, he managed to blame the executive agency for the unfortunate state of the publication - so the order was lost.
How does good content work?
A professor at the U5, a technical school for communication design in Munich, used to say to his students: "You can do everything, you just have to know why." This brief statement contains more than one means at first glance. It reconciles the desire for playful handling and lustful creativity with the requirement of a previous analysis of goals, resources and processes and a stringent derivation of the means and paths. Analysis and derivation help the decision -makers for internal argument; Hopefully the creative part is so strong in the concept and appealing in the design that it leads too proudly among those responsible, enthusiasm for the reader or user and continuous enthusiasm during its creation.
Complete the sentence: Content is always...
. . . A process in many small steps to the goal. Content needs ten percent inspiration and 90 percent prudence, prudence, stamina, flair for people and the feasible and diplomatic skill in implementation because it is supposed to combine very different interests. This sometimes makes it difficult on the go, but also regularly leads to joy and satisfaction after completion.
Also an interesting content buzzer: Ulla Drewitz via content
