Anniversary: 🎉 𝟴 𝗦𝗖𝗥𝗜𝗕𝗘𝗥𝗦 𝗦𝗖𝗥𝗜𝗕𝗘𝗥𝗦 [𝗛𝗨𝗕] - 𝘄𝗼 𝘄𝗶𝗿 𝘄𝗶𝗿, 𝘄𝗼 𝘄𝗼 𝘄𝗶𝗿 🎉 🎉
For me, October is always a time of review. On October 5, 2016 we started (at that time with 200 verified copywriters-today over 5000). Since then, the labor market has changed radically. Quality content has become indispensable in the marketing mix-and we have shaped this development full of energy.
❌ rigid employment contracts, little appreciation for freelancers, frowned upon home office and remote work, often poor payment-we started in 2016.
As editor -in -chief, I had witnessed the changes up close for years. I often searched for free copywriters with additional know-how for social media, SEO, blogs or CMS and fought passionately from the publisher for a more flexible use of free journalists.
❗️❗️𝗛𝗲𝘂𝘁𝗲 𝘄𝗶𝘀𝘀𝗲𝗻 𝘄𝗶𝗿: "𝗧𝗵𝗲 𝘄𝗮𝗿 𝗳𝗼𝗿 𝘁𝗮𝗹𝗲𝗻𝘁 𝗶𝘀 - 𝘁𝗮𝗹𝗲𝗻𝘁 𝘁𝗮𝗹𝗲𝗻𝘁"
From 2020, the pandemic changed everything. Remote Work became "New". Scribers [Hub] supported freelancers with free webinars and further training tips and customers with virtual network meetings.
And today?
Brands have become a medium themselves. The need for high-quality B2B content increases rapidly, especially due to AI tools such as chatt. And the realization: AI does not replace freelancer textors. But copywriters who do not master AI are replaced.
𝗕𝗹𝗶𝗰𝗸 𝗶𝗻 𝗱𝗶𝗲 𝗭𝘂𝗸𝘂𝗻𝗳𝘁:
✅ The demand for always specialized copywriters, such as in the medical field, remains high.
✅ Your own book is booming. Ghostwriters and co-authors for non-fiction books, memoirs, corporate chronicles are in demand than ever.
✅ Collaborative work in global networks prevails.
✅ Successful teams must be diverse - also in the working model - firm and free.
My mission from back then also applies in the future:
💥 𝗦𝗰𝗵𝗹𝘂𝘀𝘀 𝗦𝗰𝗵𝗹𝘂𝘀𝘀 𝗨𝗻𝘁𝗲𝗿𝗸𝘂𝗿𝗮𝘁𝗶𝗲𝗿𝘁𝗲𝗿 ü𝗯𝗲𝗿𝗳ü𝗹𝗹𝗲 ”
𝗵𝗶𝗻 𝘇𝘂𝗺 “𝗞𝘂𝗿𝗮𝘁𝗶𝗲𝗿𝘁𝗲𝗻 𝗤𝘂𝗮𝗹𝗶𝘁ä𝘁𝘀-𝗠𝗮𝘁𝗰𝗵“ 💥
It's about the right talent at the right time - not about the employment contract. Anyone who does not integrate freelancers into the search for specialists waste valuable talent potential.
Scriber's [Hub] stands for verified content quality. At the interface between freelancer and the client, we enable fair conditions and the "Perfect Match" within 24 hours.
Today my special thanks go to everyone who believed me from the beginning and the idea of building the "bridge" between freelancer and customer and to those who work with us every day to improve the labor market for content professionals!
Sabine Fäth, founder and managing director of Scribers [Hub]
