Quality content is more important than ever!
Therefore conveyed SCRIBERS[HUB] also first -class copywriters, authors and journalists for this. In the "Content Buzzer" interview series, Sabine Fäth-founder of Scriber's [Hub]-communication professionals ask these questions every 14 days:
Friederike Trudzinski, editor -in -chief of EMOTION
What does good content mean to you?
A good text, an emotional photo, a clever video, a surprising reel do something to me. You leave something behind. Maybe simply new knowledge. The happiness of a formulation that you can no longer forget. But sometimes even the desire to turn your entire life around. And content depends on the target group. What appeals to EMOTION readers can have a completely different effect on Bild readers.
At EMOTION we produce content for well-educated, self-determined, urban, mainly female readers. This means that we largely see ourselves as target group women. Of course, you can also write for people with whom you have little in common if you can track their reading behavior - via sales or click numbers. But I believe in authenticity when the mix of topics is based on the reality of one's own life. Because our team covers very different female life models, we bring different perspectives into the EMOTION universe - and discuss passionately at our weekly conferences. I also think this is a strength: unlike the accounts of influencers, EMOTION is deliberately multi-voiced.
The editorial team brings suggestions, partly based on new books, films or social debates, partly on the basis of their own experiences and points of view. Many ideas also come from our wonderful freelance colleagues. Ideally, these topic ideas come directly with a compact, catchy line, a question and an idea for preparation. Can the topic be summed up in a few words? Because when I'm already lurching in the sales process, the text idea is usually not yet sufficiently sharpened.
What was the worst content you've encountered?
Do official texts count?
How does good content succeed in times of ChatGPT and Co?
I don't know how many weeks of my life I've spent typing up interviews or scanning source texts. I find it a relief that programs like ChatGPT do this for me today: more time for the actual text work. It is clear to me that this division of labor is not a permanent situation. After all, it won’t be long before AI replaces us even with the “nice” tasks. I don't imagine a thematic conference with chatbots being particularly inspiring...
End this sentence: Content is always ...
Stop! That is a whole sentence: content is always. Point.
