Good content is more important than ever! That's why SCRIBERS[HUB] also provides first-class copywriters, authors and journalists for quality content. In the “Content Buzzer” interview series, Sabine Fäth, founder of SCRIBERS[HUB], asks communications professionals these questions every 14 days:
Sabine Grüngreiff, head of brand communication Gruner + year
What does content mean for you?
Content is any information that we disseminate orally, written, visually, audio or video… about a product, brand or company. I also include the classic press release and the advertisement. It is crucial to know the channel and recipient well and to communicate accordingly individually.
What was the worst content you met?
Content is bad when it arrives at the wrong place at the wrong time and to the wrong recipient.
How does good content work?
✓ Good content works when you have something to say.
✓ Good content gets to the point.
✓ Good content is well packaged, linguistically and visually.
✓ Good content opens a conversation.
Complete the sentence: Content is always...
Exactly: He's always there!
