Good content is more important than ever! That's why SCRIBERS[HUB] also provides first-class copywriters, authors and journalists for quality content. In the “Content Buzzer” interview series, Sabine Fäth, founder of SCRIBERS[HUB], asks communications professionals these questions every 14 days:
Simone Fasse, journalist & moderator, Verbia texts // communication
What does content mean for you?
For me, content is the way to combine information and entertainment. Content is also the chance to steer think in new directions, to give new impulses.
In the best case, content is a form of communication, a basis for discussions. Because, we remember: markets are conversations and markets consist of people (Cluetrain Manifesto).
What was the worst content you met?
I don't want to bash anything now, but for me there are always a NO GO for advertising formulations in blogs or specialist texts.
How does good content work?
No matter which platform: listen. Find out what the target group moves and really helps it. Always remember that it is about people and their desire for problem solutions. If there are still clean work and good storytelling, all the better.
Complete the sentence: Content is always...
... good when he appeals to the heart and brain.
