Good content is more important than ever! That is why Scriber's [Hub] also conveys first -class copywriters, authors and journalists for quality content. In the "Content Buzzer" interview series, Sabine Fäth, founder of Scriber's [Hub] Communication professionals, asks these questions every 14 days: Sebastian Linden, Head of Social Media at Dederichs Reinecke & Partner What does content mean for you? It is a very stretchy term. From the display on Google to social media posting to a print article. Content can be text, image or a video, but also text and image, text and video. And he can have other subcategories such as live video, several pictures as carousel or a slideshow. What is content for whom? The graphic artist certainly has a different idea than a journalist or copywriter. The term content therefore describes a variety of content of any kind. For me, content is always a creative expression to convey messages or values. This is also the quality standards: content of any kind that should convey something must be of high quality. What was the worst content you met? I can't define the worst. I meet an incredibly bad content every day on all conceivable channels. Whether they are bad or false texts or qualitatively inferior images and videos, the digital channels are unfortunately full of it. Countering the really worst content would give me a headache when researching :-) How does good content work? All customers ask me the question. The first answer from my team and me is always there, good content is everything that the customer can identify and what the target group activates as best as possible. In my eyes, it is a good content whether it is a 5 percent discount for sports exercises or the millionth flyer with a 5 percent discount on a smoothie - if it is activated and brings the customer success. Complete the sentence: Content is always... ... tasty, diverse, too rarely really good and always important for every company.
