Quality content is more important than ever. Therefore conveyed SCRIBERS[HUB] First -class copywriters, authors and journalists for every industry, every topic, every channel. In the "Content Buzzer" interview series, Sabine Fäth-founder of Scriber's [Hub]-communication professionals ask these questions every 14 days ...
Maria Sandoval, Head of Corporate Communication Mack One
What does content mean to you?
Content is a powerful message that must be clearly formulated in the B2B sector and can never be without emotions. At MACK One, emotions combined with innovative technology are our core business, and the enthusiasm of our customers is our most valuable currency. That's why we share our own passion for new B2B products in rousing information posts on X or LinkedIn - to show how emotion and technology form an unbeatable combination.
What was the worst piece of content you encountered?
Anyone that I don't understand straight away or that isn't relevant to me, but that I get because I accidentally ended up on the mailing list.
How does good content succeed in times of chatt and Co.?
As a combination of heart, brain and AI: Define your core messages, determine your target group, charge them with an emotion and the tonality results from this. AI can support you with initial formulations and research. Adapt your content to the respective channels so that it reaches its target audience.
Complete the sentence: Content is always...
…STILL KING.
