Good content is more important than ever! That's why SCRIBERS[HUB] also provides first-class copywriters, authors and journalists for quality content. In the “Content Buzzer” interview series, Sabine Fäth, founder of SCRIBERS[HUB], asks communications professionals these questions every 14 days:
Markus Albers, Founder/partner of rethink
What does content mean for you?
We are all permanently surrounded by content, and each is intuitively looking for the suitable one for them in the respective situation (i.e.: informative, entertaining, etc.). Whether I hear the Germany radio in the morning or watch Netflix in the evening, explore with my daughter Tiktok, work through the Economist at the weekend or read test reports online because I want to buy a new stove - all of this is content. What is new is that the group of content producers has expanded massively in recent years: In the past, these have been almost exclusively professional media makers, today it is also companies, brands, NGOs, interest groups-and especially individuals. This so -called Creator Economy is also a big issue for venture capitalists.
What was the worst content you met?
Define "bad"! If content finds an audience, you have a right to exist. And the In the long tail of target group interests, for a digital communication strategy agency like us Digitization has grown massively from highly specialized target groups.
How does good content work?
In the long tail of target group interests, for a digital communication strategy agency like us Great opportunities to design, produce and play out the right audience for the right audience. Great opportunities to design, produce and play out the right audience for the right audience.
Complete the sentence: Content is always...
... more individually, tailor-made, (through) searchable and in a targeted manner.
Also an interesting content buzzer: Kai Bargmann about content
