Good content is more important than ever! That's why SCRIBERS[HUB] also provides first-class copywriters, authors and journalists for quality content. In the “Content Buzzer” interview series, Sabine Fäth, founder of SCRIBERS[HUB], asks communications professionals these questions every 14 days:
Julia Kiener, Social media marketing manager
What does content mean for you?
Content ... that can be quite a lot from a technical point of view. Text, video, picture, animation, photo, audio and so on. The sender can be brands, media or people. Regardless of who is the sender and no matter how content is conveyed, one thing is always important: content should offer consumers - if you want to say that -.
What was the worst content you met?
Content, which is not a added value for the defined target group. There are certainly many examples. I often think companies in particular forget the outside-in-view and become blind to the company, which means that the content certainly makes sense from the company's internal point of view, but at the moment there is no added value for (potential) customers, which in turn leads to it, in turn that this content does not meet the desired "impact".
How does good content work?
As already mentioned: put the target group in the center, tell a story that is exciting for the target group, offers them added value, addresses them and encourages them to interact with it. Of course, it is important to know who the target group is, what the target group is interested in and what input it may want. But that is on another sheet of paper. 😉
Complete the sentence: Content is always...
... and there everywhere, sometimes too much of it.
Also an interesting content buzzer: Judith Klose via content
