Quality content is more important than ever. Therefore conveyed SCRIBERS[HUB] First -class copywriters, authors and journalists for every industry, every topic, every channel.
In the "Content Buzzer" interview series, Sabine Fäth-founder of Scriber's [Hub]-communication professionals ask these questions every 14 days ...
Miriam Collée, Free journalist and press spokeswoman at the non -profit association "Haus for Morgen eV"
What does content mean for you?
Feels: the flood in which we drown. I have an ambivalent relationship with content. Some of me think it's great that media content is no longer a closed event today. Everyone can produce content as easily, quickly and cheaply than ever. This has great advantages, especially for non-profit organizations: you can achieve an incredible impact with few means. The disadvantage: If everyone produces every content, exactly what we are experiencing happens: a content sluggish that slows you up. More and more content that leaves less and less added value, emotion or entertainment. And then it becomes absurd, because content that leaves nothing is empty.
What was the worst content you met?
I can't name some, but basically: Content creator who start your reels with "Hello, dear ones". A little less unimaginativeness would be nice. Headlines that make elephants out of mosquitoes, i.e. talk about disasters, just so that you click on the article. Content, which is obviously not about the content, but only about tricking the algorithm. Or: if it becomes too obvious that AI was in action. On LinkedIn, some discussions are now becoming pure chatbot talks.
How does good content succeed in times of chatt and Co.?
You can only win with people against machines. Content, which is human, authentic, imperfect and "handmade", wins. And, more important than ever: I have to know my target group. With an attention span of 1.3 seconds, content must be a spot landing: precisely tailored to the needs, the living environment, the state of mind of the people I want to reach. An example: When I scroll through my Insta feed this morning during the tea cook, I only got stuck. To see: A mug of coffee and two sentences: "Do you still drink coffee from aluminum capsules?" "Can we also borrow your Walkman?" Boomer point landing.
Complete the sentence: Content is always...
... a relationship. Anyone who only sends without dealing with the recipient at some point nobody will listen to.
