Quality content is more important than ever!
Therefore conveyed SCRIBERS[HUB] also first -class copywriters, authors and journalists for this. In the "Content Buzzer" interview series, Sabine Fäth-founder of Scriber's [Hub]-communication professionals ask these questions every 14 days:
Dagmar Zimmermann, freelance journalist & author
What does content mean for you?
For me, content means the perfect blend of information and entertainment. In my work as a freelance journalist – including for sheconomy and as a co-author for well-known personalities – my goal is to deliver this every single day.
What was the worst content you met?
I don't want to single out the ONE worst piece of content. But: You can tell when texts use platitudes that, upon closer examination, turn out to be nothing more than empty phrases.
How does good content succeed in times of chatt and Co.?
Good content is created with texts that establish an emotional connection and touch the reader. This requires liking people, approaching them openly, and showing genuine interest in their stories – in personal conversations and/or live meetings.
Complete the sentence: Content is always...
… a mixture of two pillars. One: authenticity, emotionality. The other: well-researched data, facts and background information.
