When the need is greatest, it is usually five to twelve: clients then no longer have time to acquire the right freelancers, look at work samples and check references. He has to be quick – the perfect match. And in addition to technical competence, the chemistry also has to be right for the order to be successful. With our BEHIND THE SCENES we provide an insight behind the scenes of our work.
Especially in times of limited social contact, many have shifted their visibility to social media and expanded their personal branding. LinkedIn has become the central hub for digital B2B communication and now boasts 15 million users in the DACH region (Germany, Austria, and Switzerland). The current book title by bestselling author Tijen Onaran sums it up perfectly: "Only those who are visible truly exist." The topic of personal branding—fueled by the pandemic—has gained new relevance. What issues do I stand for? What is my stance? How can people recognize me? What do I have to offer?
Ghostwriter and client must form a unit
Only those who publish themselves truly understand the amount of work and time involved. Besides choosing the right channels, you need to address your target audience clearly and concisely. And not just sporadically, but consistently. An editorial calendar, a precise schedule for when posts are published, is essential. But you also need to factor in time for interaction, responding to comments, and building your network. So, if you lack the time or struggle with conceptualizing and writing content, a skilled ghostwriter is a great solution. Demand for ghostwriters has skyrocketed in recent months. For us, the key factors in matchmaking are: high professionalism, subject matter expertise, conceptual and structural work skills, the desired writing style, and adherence to deadlines. It's crucial that the ghostwriter and client are a good fit. Is there a good personal connection? Are they on the same wavelength both conceptually and in terms of content?
Tailor-made briefing – perfect match
Together with the client, we develop a tailored brief for recruitment. Only then do we begin searching for suitable candidates within the SCRIBERS[HUB] network. During the selection process, we assess their professional expertise, personality (does the freelancer fit the client's needs?), and, of course, their availability. We usually conduct video interviews, as the freelancers are spread across the DACH region (or even further afield) and work from home. The final selection of ghostwriters (maximum 3 per project) is communicated to the client within 24 hours. The client can then immediately choose their preferred writer and get in touch. The writer typically submits a sample text to determine the desired writing style. During the initial briefing and subsequent re-briefing, it quickly becomes clear whether the two parties are a good fit – and that's often half the battle. Once you've found a reliable ghostwriter, you won't want to let them go. Such a win-win relationship shouldn't be left to chance. SCRIBERS[HUB] is the confidential and fast matchmaker between clients and freelancers. In that spirit: Never change a winning team!
Read about how successful matchmaking is achieved at SCRIBERS[HUB] here!
