Quality content is more important than ever. Therefore conveyed SCRIBERS[HUB] First -class copywriters, authors and journalists for every industry, every topic, every channel. In the "Content Buzzer" interview series, Sabine Fäth-founder of Scriber's [Hub]-communication professionals ask these questions every 14 days ...
Helena Mager, Director Communications ZANATTA media group
What does content mean for you?
Information, knowledge, advertising – it's all content. For me, it's a way to engage with a topic. The challenge is choosing or creating content that resonates with the target audience. It should be easy to understand and spark a desire to learn more.
What was the worst content you met?
Currently, I find content appalling that initially lures me in with clickbait, only to then reveal content clearly created with a poor prompt using ChatPT. These soulless texts, brimming with buzzwords and possessing all the charm of an Excel spreadsheet, are riddled with the same old adjectives and emojis. And when it's just empty self-promotion offering absolutely no value, it's simply unbearable.
How does good content succeed in times of chatt and Co.?
AI tools aren't inherently bad. On the contrary, they make my life easier in some areas, helping with research and structuring. But: Good, high-quality writing is and always will be the result of craftsmanship, knowledge, and experience. Good content is relevant to the target audience, offers added value, and is well-written. It should be based on reputable sources, offer fresh ideas, and, above all, be authentic. AI-generated texts simply can't provide that last quality for my work.
Complete the sentence: Content is always...
…something that enriches my time and doesn't waste it. Especially in times of AI and ever-increasing channels, quality makes all the difference!
