𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗿𝗶𝘁𝗲𝗿 𝗳𝘂̈𝗿 𝗕𝟮𝗕 – 𝗴𝗲𝗳𝗿𝗮𝗴𝘁 𝘄𝗶𝗲 𝗻𝗶𝗲!
“Our inquiries for specialist copywriters for B2B content have increased significantly again – with the AI hype,” says Sabine Fäth, Managing Director of SCRIBERS[HUB]
Why?
Creative content is significantly more important to marketing managers than the use of AI for generating texts, images and videos.
This is the conclusion of the recently published study “State of Marketing 2024” by McKinsey & Company
✅ 𝗦𝘁𝗮𝗿𝗸𝗲𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘇𝗮𝗵𝗹𝘁 𝘀𝗶𝗰𝗵 𝗮𝘂𝘀
49% of the increase in sales through advertising can be attributed to the quality of the creative message and the context conveyed.
✅ 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗶𝗿𝗸𝘁
92% of consumers expect advertising to tell a story.
Campaigns with high creative quality have a four times higher ROI than advertising of low creative quality.
But wait a minute:
Who actually creates all this content?
Often, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁-𝗣𝗿𝗼𝗳𝗶𝘀 𝗺𝗶𝘁 𝗱𝗲𝗺 𝗻ö𝘁𝗶𝗴𝗲𝗻 𝗞𝗻𝗼𝘄-𝗵𝗼𝘄 are behind it. To write high-quality texts, they have learned their craft from the ground up, constantly expand their knowledge within the industry, and can address the target groups precisely.
𝗙𝗮𝗸𝘁 𝗶𝘀𝘁:
Companies that opt for freelance specialist copywriters benefit from this expertise with
👉 flexible working time models
👉 demand-oriented availability
👉 predictable costs and
👉 Top-quality content that promises lasting success.
