Content is more important than ever! That's why we teach SCRIBERS[HUB] also top-notch copywriters, authors, and journalists for quality content. In the interview series "Content Buzzer," Sabine Fäth, founder of SCRIBERS[HUB], asks communication professionals these questions every two weeks:
Doris Eichmeier, Freelance Content Manager & Content Strategist
What does content mean for you?
For me, content is a mindset that completely transforms a company
must penetrate. Communication is happening everywhere – for that purpose
It requires many types of content, formats, channels, and constantly new ones
Ideas. That's why it's important not to view content solely as an exclusive job
to consider marketing. Content has a strong human element
The more exchange and research involved, the better it will be.
Newsrooms should allow such openness and curiosity.
What was the worst content you met?
Current example: I asked ChatGPT to create a portrait for my
Creating a person. That sounded great, but it was unusable –
The content and its weighting, everything was wrong. I'm driven by worry
to ensure that AI is generally not used competently enough and that
Content quality will deteriorate further and even become dangerous. AI tools should
are seen as great working tools that do not
Being able to take responsibility.
How does good content work?
When two perspectives merge: firstly, the brand character and the
The company's messages, secondly the diverse interests of
People. Sounds simple, but it's always tricky.
Complete the sentence: Content is always...
…an invitation to make it even better, again and again. Content optimization
never ends.
